Measurements

The objective of the radio survey is to identify the audience of radio stations. The survey is carried out on a regular basis and the processed data about Lithuania's radio audience is presented every quarter. Around 2500 Lithuanians in the aged between 12 and 74 participate in the survey.
 
Radio Audience Survey is conducted using the diary method. Randomly chosen respondents fill out a so called radio diary where they mark what stations they have listened to with a 15-minute precision during the latest week.